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AestheticsMeta Ads · Lead Generation2025–26

How we bring an aesthetics clinic240+ enquiries a month.

A respected Kuala Lumpur aesthetics clinic, growing on walk-ins and word of mouth with no paid acquisition. We built a Meta ads engine that turns scrolls into WhatsApp conversations — at under RM10 each.

Aesthetics clinic campaign still

The Brief

Build a predictable, affordable flow of qualified patient enquiries — and prove every ringgit of ad spend with real conversations, not vanity metrics.

The Challenge

Aesthetic treatments are considered purchases — people research, hesitate, and rarely book on the first touch. The clinic had no paid acquisition and no reliable way to turn quiet interest into a conversation.

The Result

240+

qualified patient enquiries every month — at under RM10 each.

What we did

We built the whole engine around one action: starting a WhatsApp conversation. Instead of chasing likes, every campaign was engineered to move someone from "just looking" to "message us" — the moment a treatment decision actually begins.

Then we tested relentlessly. Different treatments, hooks and audiences ran side by side; the winners got the budget, the rest were cut. One flagship campaign found a message that resonated and scaled on its own, reaching more than 79,000 people.

Over 2,500 enquiries from a single campaign — at RM9 each.

The result is a lead engine the clinic can rely on: a steady ~240 new enquiries every month at a cost per enquiry under RM10, with full visibility on exactly what each campaign delivers.

The work
The outcome
3,655

Enquiries.
On repeat.

Across the campaign we've generated 3,655 qualified patient enquiries at under RM10 each — including 2,500+ from a single winning campaign that reached over 79,000 people. Not a one-off spike: a predictable ~240 new enquiries every month the clinic can plan around.

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